‘It’s effectively a way of thinking, a principle where the rationale in design supports the rationale in construction in a fully unified, virtuous circle effect.’.

It's just everything works against it…”.One challenge relates to the complexity of the construction ecosystem itself, which is made up of multiple different industries, all with different value propositions.

These don’t match up, Marks says, commenting that this is why she went to work at.Ultimately, she realised that she just couldn’t make the level of impact she wanted to by working from the bottom up, within just one small portion of the ecosystem.. Marks says the level of change needed to facilitate a true industry shift to industrialised construction requires a top-down level of influence.She’s currently writing a book about the topic – ‘The Innovator’s Deception.’ She says she’s starting to see multi-billion dollar companies pushing back.

They’re starting to feel dissatisfied with what’s on offer to them with traditional construction and they want something different.. That, says Amy Marks, is how she knows things are going to change..Serial owners and the power of clients to drive change in construction.

The key lies with the big owners.

Marks calls them ‘serial owners,’ because they are large-scale, repeat asset builders.‘One informs the other,’ says Trotman.

‘There are lots of benefits...while my team work on the menu design, signage and website, etc., Anna’s team is concepting the interior.’.Their GWS tenure began in 2012 when they simply rented two single desks in a shared space.

Now, having grown in size, they occupy two adjoining studios.Anna tells me, ‘We love being on the ground floor.